Transform Your Tree Surgery Business in Just 3 Days

Stop Working IN Your Business.

Start Building a Business That Works FOR You.

Run by Henri Ghijben. 22 years in tree surgery, 18 running HRG Tree Surgeons. Lost a business in 2019, rebuilt it, and now teaches what he learned the expensive way.

You're brilliant at tree surgery. But are you brilliant at business?

Let me guess…

  • You're booked solid, climbing trees dawn to dusk

  • You've built a solid reputation in your area

  • Revenue's decent… but profit? That's another story

  • You're the bottleneck. Every decision runs through you

  • Time off feels impossible without everything grinding to a halt

Sound Familiar?

Here's the truth: Being great with a chainsaw doesn't automatically make you great at running a business.

And that's exactly why most tree surgery businesses plateau. Stuck in the day-to-day grind, unable to scale, and wondering why the money never quite matches the effort.

But it doesn't have to be this way.

Why I built this

I'm Henri. I've been in tree surgery for 22 years and I run HRG Tree Surgeons.

In 2019 my business went under. I'd built it to 47 staff, lost a major contract, and because I hadn't built it to survive that kind of hit, the whole thing came down. I had to lay off 47 people. People who trusted me, who had mortgages and families. That's still the hardest thing I've ever had to do.

Afterwards I asked myself the honest question. How does a business that looks that successful collapse that fast?

The answer was embarrassing. I didn't know my numbers. Not margin per job, not cost per man day, not what any client was actually worth, not what I needed in the bank to survive a bad month. I was brilliant with a chainsaw and winging everything else.

I'd walk into my local pub and guys would say, Henri, I'd love to be a penny behind you. And I'd be thinking, no you wouldn't. You really wouldn't.

So I rebuilt it, slower and properly. And then I built the course I wish someone had handed me in 2018.

This isn't business theory with tree surgery bolted on. It's what I learned the hard way, in this trade, with my own money.

What if in just 3 days, you could:

- Work fewer hours while your business grows

- Find the profit that's already in your business.

- Build systems that run whether you're on-site or not

- Attract premium clients who value your expertise (and pay for it)

- Master the mindset and strategy of a true business owner, not just a skilled operator

That's exactly what the 3-Day Business Transformation Course delivers.

Andy attended the July course and got a reply from a local authority about their approved supplier list before the three days were even up.

★ ★ ★ ★ ★

"Left with a plan in place and put into practice sales advice on the evenings during the course which led to replies from local authority before the course even finished! We're now in process of joining their approved suppliers list."

Andy Jones
Vanguard Tree Surgery

The 6 Pillars That Separate Struggling Operators from

Thriving Business Owners

This isn't theory. This is the exact framework used by tree surgery business owners who've gone from burnout and breaking even… to running businesses that make money and don't need them there every day.

Performance

Your business will never outgrow you.

We'll work on your personal performance, mindset, energy, health, and focus. Because if you're running on empty, so is your business.

Sales

Stop chasing jobs. Start closing them.

Learn how to turn enquiries into contracts with confidence, handle objections like a pro, and win higher-value work without competing on price.

Marketing

Get off the referral treadmill.

Discover predictable marketing strategies that fill your pipeline with quality leads so you're never scrambling for the next job.

Operations

Systemise everything.

From quoting to completion, we'll help you build processes and procedures that ensure consistency, quality, and efficiency across every job.

Structure

Build a business that doesn't rely on you.

Create the org chart, roles, and team structure that lets your business run smoothly, whether you're on the ground or taking a well-earned holiday.

Finances

Know your numbers. Grow your profit.

Gain clarity on cashflow, pricing, margins, and forecasting. Finally understand where your money's going and how to keep more of it.

Built for Tree Surgery Business Owners Who Want More Control

This Course Is Perfect For You If:

  • You run a tree surgery business, or you've just started one and want to build it properly from the off

  • The revenue's alright but the profit doesn't match the hours

  • You're the bottleneck. Every quote, every decision, every problem comes back to you

  • You want to get off the tools, or you've come off them and now you're stuck in an office

  • You're prepared to actually implement what you learn

This Course Is NOT For You If:

  • You're happy as you are, doing everything yourself. Nothing wrong with that

  • You're not willing to implement what you learn

  • You want a magic button — this requires commitment and action

Here's What You'll Walk Away With:

  • A crystal-clear business plan tailored to your business

  • Proven frameworks for sales, marketing, operations, and finance

  • Tools and templates you can implement immediately

  • Confidence and clarity to finally lead your business properly and make decisions with the numbers in front of you

  • A network of like-minded tree surgery business owners who get it

What Past Attendees Are Saying:

★ ★ ★ ★ ★

After being tempted by business coaches for some time I never took the plunge as tree surgery is very niche. Henri can offer this service, and with his own experience, good and bad, knowledge plus success I thought it was a no brainer to jump onboard. I found the course very eye opening and inspiring, and it has given me clarity on how to move forward with structure and purpose.

Richard Noakes
OTS Kent
★ ★ ★ ★ ★

The 3-day course was really useful. The content was well structured. I've come away with a vision of what I'd like the business to look like in five years, a 12 month plan and a 90 day plan. I had lots of ideas of what I could or should be doing, but being able to talk it out with Henry and the other tree company owners has given me clarity to decide what I actually need to focus on in the next 90 days. I've come away with lots of work to do, but it's given me a clear pathway to moving forward. I just need to do the work now. Thanks for the course Henry and Wayne and I'll see you all in the mastermind sessions. Onwards and upwards!

Leo Woodfelder
Woodfelder Tree Care
★ ★ ★ ★ ★

So I was recommended this course about 18 months ago and I'm really pleased that I jumped in. I'm lucky enough to have created a fairly stable , successful arb business over the last 20 years. However I was really frustrated at my inability to strengthen the business and was finding that we were plateauing. The knowledge and information gained from this course has really helped me identify where I need to implement change to enable it to grow . The support from Henri , the TSM team and all of the fellow members has been really inspiring. The journey isn't easy but it is definitely worth while from both a business and for me (more importantly )a personal level.

John "Tree Monkey" Jones
Tree Monkey Tree Care Ltd
★ ★ ★ ★ ★

Great course. I was apprehensive before doing the 1 day initial course but promptly signed up for the following 3 day course. Henri is great, fully related to myself and the other guys in the group. My company is in its infancy, being less than 3 years old, but I honestly feel I can push on after going to this course. Thoroughly recommended to all Tree surgery companies.

Thomas Welsh
TJW Tree Services Ltd
★ ★ ★ ★ ★

I found this to be a very helpful and accessible course. The content is all sound sensible business advice but it's tailored to arborists which is great as there are some unique challenges within the industry that aren't well addressed by a generic business course. Henri and Claudine were very helpful and friendly and it was brilliant just being able to talk through various issues/concerns with like minded folk with a range of experiences. I've been feeling quite down about the industry, as there is always a lot of negativity and moaning that goes on; however, Doing the course has been a good kick up the arse to get on improving my business and more importantly, helped me to feel optimistic and engaged with it again! If you're hesitating, I would recommend just pulling the trigger and signing up. You will definitely get something out of it, even if it's just some inspiration, that's still worth it!

David White
White Knight Tree Care & Consultancy

Your Business Deserves Better.

And So Do You.

You didn't start your tree surgery business to be chained to it.

You started it for freedom. For control.

For profit.

This is your chance to build the business you actually wanted.

Secure Your Spot Now

£995 + VAT

Dates:

8 - 10 September 2026

Location:

The Old Grain Store, Farley Lane, Braishfield SO51 0QL

Spaces are strictly limited to ensure every attendee gets personalised attention.

100% Money Back Guarantee

We're so confident this course will transform your business that we're making this completely risk-free.

Attend Day 1.

Dive into the content. Experience the frameworks firsthand. If for any reason you feel this course isn't for you… Simply let us know at the end of Day 1, and we'll refund you in full.

No questions asked. No hard feelings.

You've got absolutely nothing to lose, and a thriving, scalable business to gain.

Click Below to Reserve Your Space

Got Questions?

I can't take three days out.

That's usually the real reason, and it's also the problem. If your business can't survive you being away for three days in September, that's the thing to fix — and it won't fix itself in a quieter month, because there isn't one.

I'm too far away.

Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.

I've been in the trade 20 years. What am I going to learn?

In July we had someone who'd been in the trade longer than I have. He got as much out of it as the lad who'd been trading two months, just different things. Usually it's the numbers, or finally working out how to step back properly.

Is this just generic business advice?

No, and that's the whole point. Most business advice is written for people selling software. It doesn't survive contact with a chipper, a wet Tuesday, and a client with three other quotes.

What if it's not for me?

Come to Day 1, sit through it, and if it's not for you tell me at the end of the day and I'll refund you in full.

Drop us a message at [email protected]

Let's build the tree surgery business you've always wanted — starting now.

P.S. Still on the fence?

Ask yourself this: What will the next 12 months look like if nothing changes? If that thought makes you uncomfortable… this course is for you.

Helping Tree Surgery Business Owners Build Profitable, Sustainable Companies